About Us

Welcome, so glad you stopped by!

We are so excited to start this new adventure. 

 

Retail was always meant to be woven into my story. I met my husband while we were both in college and working in a department store. He has been my biggest supporter and definitely brings the sunshine to my days.

 

A dear friend and I opened a brick and mortar store in downtown Morristown, NJ which was exciting, but definitely had unexpected challenges. I learned a ton, made lots of mistakes and after it closed, I knew that someday I would come back to follow my passion.

 

Fast forward to today…

If the past few years have taught us anything, it is that we need to embrace life, and stop putting dreams on hold, waiting for the “perfect time”. So with that, the plan started to take hold in the cold winter months while we were quite literally, Waiting for the Sun.

 

Inspired by endless hours spent online searching for that perfect outfit and some of my favorite main street stores, I got to work. My goal? To create a fun shopping experience- placing a focus on quality cotton fabrics in block prints featuring bright colors that spark joy at affordable price points. Alongside lots of accessories to go with the collection and some unique gifts that I would love to get and give.  

 

My tight circle of women, friends and family, old and young has always been my super- power and they were full of enthusiasm for my new project. They rallied around, providing help and support in so many ways, many truly inspiring and unexpected. I could not be more grateful. Having them along for the ride has made it that much sweeter.

 

This summer I will be hitting the road with a talented team of women, we will be out meeting customers at pop-up events around NJ. If you are local, I hope to see you there!

​

Wherever the road leads, enjoy the journey.

​

Live Your Dash!

https://lifeism.co/the-dash-poem-by-linda-ellis